In the News
Cigar Aficionado July August 2008 Tailored Treks
By: Larry Olmstead, Cigar Aficionado
Date: July/August 2008
 
For many travelers, nothing beats one-of-a-kind trips that cater to their particular interests, however luxurious or off-the-wall.

As the world becomes a smaller place, people increasingly want exclusive, unique travel experiences but without sacrificing quality and all without hassles or complications.

But there is also another force at work that is helping to drive this trend: a demand for authenticity. Since the demographic for bespoke travel consists almost entirely of experienced travelers looking to have the best experiences, these people demand a very deep level of expertise and local knowledge, which is why so many bespoke travel providers focus on specific regions or activities.”
“Bespoke trips are similar to the kind of high-end tours that have long been offered by companies such as Abercrombie & Kent, Mountain Travel Sobek and Butterfield & Robinson, with detailed daily itineraries, guides, drivers, and planned meals and activities.


A small but significant percentage of bespoke travelers simply take off-the-shelf itineraries, but they either want to go on different dates, require special handling or just don’t like to travel with strangers.

Not every well-heeled traveler hates the group dynamic, however; companies such as B&R, Micato and Country Walkers enjoy a high level of repeat business and find that many customers still alternate between bespoke travel and group trips straight out of the catalog. Others don’t mind fellow travelers but just have their own agendas, such as Burton Lustine, the owner of several Washington, D.C – area car dealerships, who did a few group biking trips with Butterfield & Robinson before switching to bespoke versions.

Butterfield & Robinson: in 1966, George Butterfield and his wife, Martha Robinson, created the category of guided luxury active travel with bike trips to France. They were the first Western bike tour operators into Vietnam, Namibia and other locales. Their bespoke division has its own full-time staff and offers bike tours, walking tours and yacht charters among other trips, with a focus on food and wine, especially in Burgundy.

In the News

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Activity Levels:
E = Easygoing
M = Moderate
C = Challenging
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