Butterfield & Robinson—Pioneer for Active Vacations

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It was way back in 1966 when founder George Butterfield, together with a few friends launched Butterfield & Robinson (B&R) as a way to share time together while enjoying their enthusiasm for travel and fitness activities. Designing, planning and guiding trips for over 50 years, the Canadian-based company, best known for pioneering the concept of luxury cycling vacations in Europe, was built on the mantra “slowing down to see the world” and according to Laura Benn, B&R sales manager that has been their guiding mantra ever since.

Decades of Creating Authentic Local Experiences

Decades of experience and on-the-ground research has resulted in B&R being able to design programs that combine the best biking and walking routes with unique local experiences. “Access to authentic experiences is the bread and butter of B&R,” says Benn. “Our tours venture far off the crowded tourist track, instead taking the path less traveled to find the most authentic local cultural, artistic and culinary experiences possible.”